ALLIANCE TIRE EUROPE B.V.

VESTA BUILDING Herikerbergweg 181
1101CN Amsterdam NETHERLANDS
www.yokohama-atg.com
tel. +31-20-2184783
info.europe@yokohama-atg.com

Company profile

Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing and marketing of commercial tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations. With an extensive portfolio of well established brands such as Alliance, Galaxy and Primex, Y-ATG provides customers the highest quality tires, the lowest cost of ownership and the utmost convenience. The diverse range of offerings from Y- ATG comprises over 3500 SKUs, ensuring that customers can find the ideal tires to meet their unique requirements for both aftermarket replacements and OEM solutions. With a robust distribution network, Y-ATG ensures timely distribution and service support in more than 120 countries globally.

Sectors

Tyres

Social wall di facebook

    21/06/2026

    Some hands don't just hold the wheel. They steer the future.
    Every lesson they pass on, every challenge they overcome, and every dream they nurture becomes part of a legacy that lives on through generations.

    Today, we celebrate the men whose strength goes beyond what they create, and shines through what they inspire.
    Happy Father's Day to every father, building a better tomorrow.

    [Fathers Day, Building The Future, Legacy In Motion, Father Son Bond, Inspiring Generations, Farm Life, Construction Life, Future Builders, Family Legacy, Mentorship, Alliance Galaxy Tires]

    20/06/2026

    Don't sacrifice your yield to sprayer ruts. The lower pressure gives you a large tire footprint area for high traction. Paired with steel belts for uniform ground pressure distribution and an enhanced lug shape for excellent self-cleaning, your machine stays moving without destroying your soil structure.

    [AgriFlex+ 354, Agriculture, Farming, Farm Equipment, Sprayer Tires, Crop Protection, Yield Protection, Soil Health, Low Pressure Technology, Reduced Compaction]

    18/06/2026

    Post-harvest fields present a hidden challenge sharp, rigid stubble that can easily puncture standard tires and cause costly downtime.

    The Alliance Agriflex+ 372 is engineered precisely for this environment. By combining an advanced Stubble Guard Compound with heavy-duty, steel-belted durability, it actively resists punctures and keeps your machinery moving when every hour in the field matters most.

    [Agricultural Tires, Agriflex+ 372, Stubble Guard Compound, Steel-Belted, Tractor Tires, Farm Equipment Durability, Harvest Puncture Resistance]

    16/06/2026

    👀 A field full of farmers, all eyes in the same direction. Swipe to see what had everyone's attention at one of our Field Day. 🚜

    13/06/2026

    Soil compaction compounds. Year one you don't notice. Year three you feel it in your yields.

    Agri Nova was engineered to make every element work together to protect what matters the ground beneath your tractor.

    [Agri Nova, Soil Compaction, Agriculture
    Modern Farming, Smart Farming, Precision Farming, Agritech]

    11/06/2026

    Soil compaction is a debt you don't see coming.

    The square profile of the Agri Nova redistributes payload pressure across a wider footprint keeping soil structure intact, keeping yields predictable, keeping your operation profitable long-term.

    [Agri Nova, Farm Tires, Agriculture, Smart Farming, Soil Health, Soil Compaction, Yield Protection, Farm Productivity, Agricultural Innovation]

    10/06/2026

    Wear tells a story.

    A larger, flatter footprint helps radial tires distribute heat and load more evenly, promoting more consistent wear and longer tread life in the field and on the road.

    09/06/2026

    What makes the AGRI STAR II exceptional? While most tractor tires lose traction and grip as they wear down over time, the AGRI STAR II is engineered differently.

    Featuring advanced Stratified Layer Technology (SLT), its innovative dual-layer lugs adapt seamlessly as they wear. This ensures consistent, high-level performance and maximum traction throughout the entire lifespan of the tire.

    [Agri Star II, Tractor Tires, Agricultural Tires, Farm Life, Tractor Grip, Farm Efficiency, SLT Technology]

    07/06/2026

    Tight turns between fields. Small corrections all day. Hands fighting the wheel. By hour 8, you're gripping harder, steering wider, losing precision.

    That's not just discomfort. That's lower accuracy, wasted fuel, and a longer day than it needed to be.

    The Agri Star II's 4 multi rib pattern was engineered for exactly this sharp response, less effort per turn, hands that don't tire.

    [Agri Star II, Agriculture, Modern Farming, Smart Farming, Agricultural Machinery, Farm Equipment, Tractor Tires, Agritech, Farm Productivity]

    04/06/2026

    When every pass through the field counts, traction becomes the difference between effort and efficiency.

    The Alliance Agriflex+ 373 is engineered to reduce wheel slip, helping convert more power into forward motion. The result? Stronger traction, improved fuel efficiency, and consistent performance when conditions get challenging.

    [Agriflex+ 373, Agricultural Tire, Farm Tire Traction, Reduced Wheel Slip, Fuel-Efficient Tractor Tires, VF Farm Tires]

    23/05/2026

    A field rarely gives you ideal conditions.

    So Agri Nova is built with a more complete kind of readiness, the grip to stay planted, the tread intelligence to keep moving clean, and the strength to keep showing up season after season.

    [Alliance Tires, Agri Nova, Farm Tires, Agricultural Tires, Self Cleaning Tread, Heavy Duty Tires, Farming Life]

    21/05/2026

    Most agricultural tires have a shelf life. Agri Star II has a purpose across it.

    The second layer isn't hidden, it's a completely different beast engineered for the work you still need to do. Your fields don't retire at 40%. Neither should your tire's performance.

    This is what separates tires built for longevity from tires that just last longer.

    [Alliance Tires, Agri Star II, Stratified Layer Technology, Farm Tires, Agricultural Tires]

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