ALLIANCE TIRE EUROPE B.V.

VESTA BUILDING Herikerbergweg 181
1101CN Amsterdam NETHERLANDS
www.yokohama-atg.com
tel. +31-20-2184783
info.europe@yokohama-atg.com

Company profile

Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing and marketing of commercial tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations. With an extensive portfolio of well established brands such as Alliance, Galaxy and Primex, Y-ATG provides customers the highest quality tires, the lowest cost of ownership and the utmost convenience. The diverse range of offerings from Y- ATG comprises over 3500 SKUs, ensuring that customers can find the ideal tires to meet their unique requirements for both aftermarket replacements and OEM solutions. With a robust distribution network, Y-ATG ensures timely distribution and service support in more than 120 countries globally.

Sectors

Tyres

Social wall di facebook

    19/02/2026

    ๐—˜๐—ป๐—ด๐—ถ๐—ป๐—ฒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ถ๐˜ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€ ๐—บ๐—ผ๐˜€๐˜.

    Alliance Agri Nova (R-1 Bias) is designed with advanced lug geometry, superior traction, and a robust carcass to deliver stability, comfort, and durability across varied field conditions.
    Because modern farming demands tires that work as hard as you do.

    Check out -https://www.yokohama-atg.com/product-detail/agri-nova

    #AllianceTires #AgricultureTires #AgriNova

    18/02/2026

    ๐—”๐—ด๐—ฟ๐—ถ ๐—ก๐—ผ๐˜ƒ๐—ฎ - ๐—•๐˜‚๐—ถ๐—น๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†โ€™๐˜€ ๐—ณ๐—ถ๐—ฒ๐—น๐—ฑ๐˜€. ๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ณ๐—ผ๐—ฟ ๐˜๐—ผ๐—บ๐—ผ๐—ฟ๐—ฟ๐—ผ๐˜„โ€™๐˜€ ๐—ณ๐—ฎ๐—ฟ๐—บ๐˜€.

    From enhanced lug angles and optimized soil compaction to advanced self-cleaning design and a strong nylon carcass, Alliance Agri Nova (R-1 Bias) is engineered to deliver superior traction, improved stability, and long-lasting performanceโ€”supporting modern farming, season after season.

    And with its unique three angle lug design, Agri Nova has got precise traction angles at shoulders for better grip and drive angles with higher lug overlap for enhanced roadability.

    Agri Nova - engineered to out perform, perfected for productivity and durability.

    Know more - https://www.yokohama-atg.com/product-detail/agri-nova

    17/02/2026

    The demands of modern farming are evolving.
    So is the technology behind it.

    A new solution engineered for better traction, enhanced stability, and long-term durability is arriving soon.

    Stay ready.
    #Alliance #ComingSoon

    05/02/2026

    Alliance tires in action in Bartlett, Texas.
    Installed by Heart Of Texas Tire LLC for a local farming operation.
    Proper setup. Trusted install. Built for the field.

    26/01/2026

    Strong partnerships are built through shared learning.

    We recently hosted a product training with the East Bay Tire Co. sales team in California, bringing teams together in person and virtually to align on product knowledge and support continued growth.

    We appreciate the East Bay Tires team for the time, focus, and commitment. This is how partnerships get stronger and look forward to continued collaboration.

    23/01/2026

    Spent an energizing day with the frontline team at Heartland Tire for hands-on product training and alignment on whatโ€™s ahead.

    Moments like these strengthen partnerships, sharpen knowledge, and support growth.

    This is what next-level partnership looks like.
    Looking forward to growing together.

    30/12/2025

    โ„๏ธ Whatever winter brings, we keep rolling.

    Tough jobs, icy roads, snowy fields โ€” these tires handle it all. #AlwaysByYourSide

    29/12/2025

    ๐Ÿšœ ๐€๐ฅ๐ฅ๐ข๐š๐ง๐œ๐ž ๐€๐ ๐ซ๐ข ๐’๐ญ๐š๐ซ ๐ˆ๐ˆ: Proven Performance and Exceptional Value

    Earlier this year, we put the ๐€๐ฅ๐ฅ๐ข๐š๐ง๐œ๐ž ๐€๐ ๐ซ๐ข ๐’๐ญ๐š๐ซ ๐ˆ๐ˆ through rigorous testing to ensure it performs exactly as promised. It delivered, consistently matching or outperforming big-name competitors. And itโ€™s not just performanceโ€”youโ€™ll be hard-pressed to find a tire better backed by its manufacturer.

    Premium performance at a smart value. Thatโ€™s the ๐€๐ ๐ซ๐ข ๐’๐ญ๐š๐ซ ๐ˆ๐ˆ.

    โ–ถ๏ธ Watch the full test: https://youtu.be/o_AK2wj4-3s

    26/12/2025

    โ€œThe ๐€๐ฅ๐ฅ๐ข๐š๐ง๐œ๐ž ๐€๐ ๐ซ๐ข ๐’๐ญ๐š๐ซ ๐ˆ๐ˆ has been a phenomenal tire for me and all my team.โ€

    Hear why Nick McCoun of CFI Tire Service confidently recommends Alliance tires to his farm customersโ€”watch the full video here โฌ‡๏ธ

    https://youtu.be/l6C9QCaJoS8

    23/12/2025

    ๐Ÿšœ ๐…๐ฎ๐ž๐ฅ ๐„๐Ÿ๐Ÿ๐ข๐œ๐ข๐ž๐ง๐œ๐ฒ ๐“๐ก๐š๐ญ ๐†๐จ๐ž๐ฌ ๐ญ๐ก๐ž ๐„๐ฑ๐ญ๐ซ๐š ๐Œ๐ข๐ฅ๐ž

    Earlier this summer, we tested the ๐€๐ฅ๐ฅ๐ข๐š๐ง๐œ๐ž ๐€๐ ๐ซ๐ข ๐’๐ญ๐š๐ซ ๐ˆ๐ˆ for on-road fuel efficiency over a 5.5-mile distanceโ€”and it came out on top!

    Tread pattern, width, and contact area make a big difference. Better tread means less rolling resistance, lower fuel consumption, and significant savings over long distances.

    โ–ถ๏ธ Watch the full test: https://youtu.be/o_AK2wj4-3s

    22/12/2025

    ๐‡๐š๐ฉ๐ฉ๐ฒ ๐‡๐จ๐ฅ๐ข๐๐š๐ฒ๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐š๐ฅ๐ฅ ๐จ๐Ÿ ๐ฎ๐ฌ ๐š๐ญ ๐€๐ฅ๐ฅ๐ข๐š๐ง๐œ๐ž ๐“๐ข๐ซ๐ž๐ฌ!

    Weโ€™re grateful for another year of standing alongside the hardworking farmers who keep our fields and communities growing. Wishing you a joyful holiday season filled with time to slow down, good company, and moments worth celebrating.

    Hereโ€™s to a safe and happy holiday season.

    19/12/2025

    ๐–๐ก๐ฒ ๐…๐š๐ซ๐ฆ๐ž๐ซ๐ฌ ๐Š๐ž๐ž๐ฉ ๐‚๐ก๐จ๐จ๐ฌ๐ข๐ง๐  ๐ญ๐ก๐ž ๐€๐ฅ๐ฅ๐ข๐š๐ง๐œ๐ž ๐€๐ ๐ซ๐ข ๐’๐ญ๐š๐ซ ๐ˆ๐ˆ

    โ€œThe Alliance Agri Star II has been a phenomenal tire for me and all my team." Nick McCoun CFI Tire Service.

    What sets it apart?

    โ€ข 40-mph speed rating for a smooth, stable ride on the road
    โ€ข Better field traction thanks to its deep bar lug design
    โ€ข Higher load index than many competitors
    โ€ข Wider center bars that reduce vibration and improve comfort on long road runs

    More farmers are traveling farther between fields, and the Agri Star II is built for exactly that. The wider, deeper bars make a noticeable differenceโ€”no more getting beat up by narrow-lug tires during long days in the cab.

    The ๐€๐ฅ๐ฅ๐ข๐š๐ง๐œ๐ž ๐€๐ ๐ซ๐ข ๐’๐ญ๐š๐ซ ๐ˆ๐ˆ continues to prove why itโ€™s a top choice for real-world farm work.

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ELECTRONIC TECHNOLOGY
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AGROFORESTRY ENERGY
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GARDENING
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IRRIGATION
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