ALLIANCE TIRE EUROPE B.V.

VESTA BUILDING Herikerbergweg 181
1101CN Amsterdam NETHERLANDS
www.yokohama-atg.com
tel. +31-20-2184783
info.europe@yokohama-atg.com

Company profile

Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing and marketing of commercial tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations. With an extensive portfolio of well established brands such as Alliance, Galaxy and Primex, Y-ATG provides customers the highest quality tires, the lowest cost of ownership and the utmost convenience. The diverse range of offerings from Y- ATG comprises over 3500 SKUs, ensuring that customers can find the ideal tires to meet their unique requirements for both aftermarket replacements and OEM solutions. With a robust distribution network, Y-ATG ensures timely distribution and service support in more than 120 countries globally.

Sectors

Tyres

Social wall di facebook

    23/05/2026

    A field rarely gives you ideal conditions.

    So Agri Nova is built with a more complete kind of readiness, the grip to stay planted, the tread intelligence to keep moving clean, and the strength to keep showing up season after season.

    [Alliance Tires, Agri Nova, Farm Tires, Agricultural Tires, Self Cleaning Tread, Heavy Duty Tires, Farming Life]

    21/05/2026

    Most agricultural tires have a shelf life. Agri Star II has a purpose across it.

    The second layer isn't hidden, it's a completely different beast engineered for the work you still need to do. Your fields don't retire at 40%. Neither should your tire's performance.

    This is what separates tires built for longevity from tires that just last longer.

    [Alliance Tires, Agri Star II, Stratified Layer Technology, Farm Tires, Agricultural Tires]

    19/05/2026

    The right tire can change how your machine performs in the field.

    From ride quality to traction and efficiency, construction matters more than most people think.

    18/05/2026

    When one farmer thrives, the whole community learns. The Alliance Agristar II isn't just changing one field, it's playing a pivotal role in how farming evolves. Good decisions travel. Better harvests follow.

    [Alliance Agristar II, farming evolution, community farming, smarter farming decisions, better harvests, sustainable agriculture]

    16/05/2026

    Your tire is infrastructure. Soil compaction compounds over years, cutting yield and increasing input costs season after season. Alliance Agri Star II is engineered with a square profile and advanced lug geometry specifically designed to preserve soil structure while delivering the durability and road stability serious operations demand.

    [Alliance Agri Star II, soil compaction, soil preservation, square profile tire]

    To know more visit our website:
    https://www.yokohama-atg.com/en-in/product-detail/agri-star-ii?utm_source=Facebook&utm_medium=social&utm_campaign=The%20Work

    15/05/2026

    Smart farmers know the best yield starts below the surface. Agri Nova grips hard without punishing your soil. Better drainage, stronger crops. Your soil is your business. Treat it like one.

    [Alliance Agri Nova, farm tire technology, soil protection, reduced soil compaction, better traction, field grip]

    14/05/2026

    Today, we celebrate the unwavering spirit of the farmers who rise before dawn, work through every season, and nurture the land with dedication and pride. For 70 years, Alliance has been honoured to stand beside the hands that feed the world. Happy Farmer’s Day to the true backbone of our future.

    [Farmers Day, Alliance Tires, 70 years, Agricultural Tires, Farming Community, Soil, Generations, Dedication, Pride, Agriculture]

    13/05/2026

    More footprint. Less slip. Better performance.

    Built to put more power to the ground while improving ride comfort, fuel efficiency, and long-term wear in the field.

    13/05/2026

    Taking performance further.

    Alliance Agriculture tires are available in New Zealand through our partner TRS, supporting farmers with strength, durability, and reliability where it matters most.

    #AllianceTires #GlobalGrowth #Agriculture #Partnerships #NewZealand

    07/05/2026

    Soil damage is silent, but the impact on your bottom line is loud. Every pass with a high-pressure tire crushes the soil in your field, creating a compaction layer that suffocates microbes and stalls drainage.

    The Alliance AGRI STAR II is designed to create more contact area in soil. Its unique Stratified Layer Technology ensures a larger, more consistent footprint that spreads the load protecting your soil structure and keeping your roots growing deep.

    Upgrade to the AGRI STAR II for healthier ground and a higher yield.

    [ Alliance, AGRI STAR II, Agriculture, Soil Compaction]

    21/04/2026

    Traction starts here.

    Lugs drive the machine forward. Ratios balance rubber and void. Depth defines how long that performance lasts in the field.

    14/04/2026

    This is where strength meets performance.

    The belts hold the shape, keep the footprint flat, and deliver the durability needed to carry the load every pass.

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