ALLIANCE TIRE EUROPE B.V.

VESTA BUILDING Herikerbergweg 181
1101CN Amsterdam NETHERLANDS
www.yokohama-atg.com
tel. +31-20-2184783
info.europe@yokohama-atg.com

Company profile

Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing and marketing of commercial tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations. With an extensive portfolio of well established brands such as Alliance, Galaxy and Primex, Y-ATG provides customers the highest quality tires, the lowest cost of ownership and the utmost convenience. The diverse range of offerings from Y- ATG comprises over 3500 SKUs, ensuring that customers can find the ideal tires to meet their unique requirements for both aftermarket replacements and OEM solutions. With a robust distribution network, Y-ATG ensures timely distribution and service support in more than 120 countries globally.

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    23/01/2026

    Spent an energizing day with the frontline team at Heartland Tire for hands-on product training and alignment on what’s ahead.

    Moments like these strengthen partnerships, sharpen knowledge, and support growth.

    This is what next-level partnership looks like.
    Looking forward to growing together.

    30/12/2025

    ❄️ Whatever winter brings, we keep rolling.

    Tough jobs, icy roads, snowy fields — these tires handle it all. #AlwaysByYourSide

    29/12/2025

    🚜 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈: Proven Performance and Exceptional Value

    Earlier this year, we put the 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈 through rigorous testing to ensure it performs exactly as promised. It delivered, consistently matching or outperforming big-name competitors. And it’s not just performance—you’ll be hard-pressed to find a tire better backed by its manufacturer.

    Premium performance at a smart value. That’s the 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈.

    ▶️ Watch the full test: https://youtu.be/o_AK2wj4-3s

    26/12/2025

    “The 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈 has been a phenomenal tire for me and all my team.”

    Hear why Nick McCoun of CFI Tire Service confidently recommends Alliance tires to his farm customers—watch the full video here ⬇️

    https://youtu.be/l6C9QCaJoS8

    23/12/2025

    🚜 𝐅𝐮𝐞𝐥 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐓𝐡𝐚𝐭 𝐆𝐨𝐞𝐬 𝐭𝐡𝐞 𝐄𝐱𝐭𝐫𝐚 𝐌𝐢𝐥𝐞

    Earlier this summer, we tested the 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈 for on-road fuel efficiency over a 5.5-mile distance—and it came out on top!

    Tread pattern, width, and contact area make a big difference. Better tread means less rolling resistance, lower fuel consumption, and significant savings over long distances.

    ▶️ Watch the full test: https://youtu.be/o_AK2wj4-3s

    22/12/2025

    𝐇𝐚𝐩𝐩𝐲 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐚𝐥𝐥 𝐨𝐟 𝐮𝐬 𝐚𝐭 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐓𝐢𝐫𝐞𝐬!

    We’re grateful for another year of standing alongside the hardworking farmers who keep our fields and communities growing. Wishing you a joyful holiday season filled with time to slow down, good company, and moments worth celebrating.

    Here’s to a safe and happy holiday season.

    19/12/2025

    𝐖𝐡𝐲 𝐅𝐚𝐫𝐦𝐞𝐫𝐬 𝐊𝐞𝐞𝐩 𝐂𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈

    “The Alliance Agri Star II has been a phenomenal tire for me and all my team." Nick McCoun CFI Tire Service.

    What sets it apart?

    • 40-mph speed rating for a smooth, stable ride on the road
    • Better field traction thanks to its deep bar lug design
    • Higher load index than many competitors
    • Wider center bars that reduce vibration and improve comfort on long road runs

    More farmers are traveling farther between fields, and the Agri Star II is built for exactly that. The wider, deeper bars make a noticeable difference—no more getting beat up by narrow-lug tires during long days in the cab.

    The 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈 continues to prove why it’s a top choice for real-world farm work.

    18/12/2025

    🚜💨 Mud? No problem! Watch the Agriflex+ 373 shake it off, effortlessly.

    Built for grip, comfort and self-cleaning, on the field and on the road.

    17/12/2025

    🚜 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈: 𝐏𝐮𝐥𝐥𝐢𝐧𝐠 𝐀𝐡𝐞𝐚𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧

    Earlier this summer in Ames, Iowa, our 1,000-ft field test showed the 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈 outperforming other radial tires by up to 10%.

    Better grip means stronger traction, healthier soil, improved fuel efficiency, and higher productivity.

    ▶️ Watch the full test: https://youtu.be/o_AK2wj4-3s

    15/12/2025

    Sean Berardi from CFI Tire Service explains why 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 tires are a farmer’s top choice! From Agri Star II to Agriflex, enjoy industry-leading warranties and expert support from a company that's Always By Your Side.

    🎥 Watch the full video here: https://youtu.be/c3OvR81RDDA

    #AllianceTires #AgriflexTires #AlwaysByYourSide

    12/12/2025

    𝐖𝐡𝐲 𝐅𝐚𝐫𝐦𝐞𝐫𝐬 𝐓𝐫𝐮𝐬𝐭 𝐭𝐡𝐞 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈

    Nick McCoun of CFI Tire Service in Des Moines breaks down why the Agri Star II continues to be a top choice for today’s farmers:

    • Smooth, stable ride up to 40 mph
    • Deep bar lug design for excellent field traction
    • Wider center bars for better comfort on long road runs
    • True-to-size dimensions that deliver full value

    For 7+ years, this tire has delivered durability, comfort, and consistent performance in real-world farm conditions.

    CFI Tire Service is committed to helping farmers find the right tire for the job—and the 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈 continues to prove itself, season after season.

    10/12/2025

    🚜 Traction in Action! 🌾

    This summer in sunny Ames, Iowa, we put the 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈 to the test—comparing it against three standard radial tires from competitors.

    Using a 330 HP tractor with a 38-foot field cultivator over a 1,000-foot lane, we measured:

    ✅ Slip
    ✅ Fuel efficiency
    ✅ Footprint
    ✅ Soil compaction

    Watch how the 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈 performed and see which tire delivers the best results in the field: https://youtu.be/o_AK2wj4-3s

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