ALLIANCE TIRE EUROPE B.V.

VESTA BUILDING Herikerbergweg 181
1101CN Amsterdam NETHERLANDS
www.yokohama-atg.com
tél. +31-20-2184783
info.europe@yokohama-atg.com

Company profile

Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing and marketing of commercial tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations. With an extensive portfolio of well established brands such as Alliance, Galaxy and Primex, Y-ATG provides customers the highest quality tires, the lowest cost of ownership and the utmost convenience. The diverse range of offerings from Y- ATG comprises over 3500 SKUs, ensuring that customers can find the ideal tires to meet their unique requirements for both aftermarket replacements and OEM solutions. With a robust distribution network, Y-ATG ensures timely distribution and service support in more than 120 countries globally.

Secteurs

Pneumatiques

Social wall di facebook

    18/09/2025

    🌾 Joe Berardi from @cfi_tire joined us at our Ames, IA, field day to discuss what matters most to farmers—healthy soil and strong yields.

    Soil compaction remains one of today's biggest challenges in agriculture. 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐀𝐠𝐫𝐢𝐟𝐥𝐞𝐱+ 𝐕𝐅 tires operate at lower pressures, significantly reducing compaction while boosting productivity. As equipment continues to grow larger, farmers need innovative solutions that protect their most valuable asset—the soil—while handling heavier loads and maximizing profitability.

    These meaningful conversations are what drive agriculture forward. Every bushel counts. 🌱

    #AllianceTires #AgriflexTires #AlwaysByYourSide

    17/09/2025

    Earlier this month at the Farm Progress Show, Alliance introduced the world’s largest ag tire by inflation volume—the IF1400/45R42 CFO Agriflex 372.

    Developed in collaboration with @jm_mfg, this massive tire handles huge loads and provides an affordable alternative to tracks.

    Check it out!

    #AllianceTires #AllianceAgriflex #AlwaysByYourSide

    16/09/2025

    🔥 Next-level field support in action! 🔥

    Ryan from Heartland Tire says it best:
    “The field support that Alliance has compared to our competition is second to none. This is next level.”

    We back our value brand with training, expertise, and support that make a real difference. 🚜

    #AllianceTire #AgTires #AlwaysByYourSide

    12/09/2025

    🌾 Alliance Field Day | Ames, Iowa 🌾

    From soil compaction insights to next-level field support, our training in Ames gave Heartland Tire and other partners the tools to deliver real value to farmers. 💪

    Ryan from Heartland Tire summed it up best: “The field support that Alliance has compared to our competition is second to none. This is next level."

    We’re proud to back the value offered by our brand with premium training, hands-on expertise, and field support that makes a difference. 🚜

    #AllianceTire #AgTires #AlwaysByYourSide

    12/09/2025

    Alliance showed up strong in Grand Island, Nebraska, staying true to its promise of being #AlwaysByYourSide

    Hundreds of farmers and OEMs stopped by to check out our standout performers - Agriflex+ VF tires and Agri Star II - our best-selling farm tire.

    Big thanks to everyone who came by - we’re proud to support the backbone of American agriculture!

    #HHD25 #AllianceTires #VFtech #AmericanFarming #TireTech #FarmStrong #InnovationInagriculture

    11/09/2025

    It’s the final day at Husker Harvest Days in Grand Island, NE! 🌽🚜

    Stop by Booth 129 to check out Alliance's newest 𝐀𝐠𝐫𝐢𝐟𝐥𝐞𝐱+ 𝐕𝐅 𝐭𝐢𝐫𝐞𝐬, see why the 𝐀𝐠𝐫𝐢 𝐒𝐭𝐚𝐫 𝐈𝐈 is becoming a farmer favorite, and enter to win our 𝐂𝐚𝐦𝐩𝐟𝐢𝐫𝐞 𝐊𝐢𝐭 𝐠𝐢𝐯𝐞𝐚𝐰𝐚𝐲. 🔥

    Swing by before the show wraps!

    #AllianceTires #AlwaysByYourSide #HHD25

    10/09/2025

    It’s Day 2 at Husker Harvest Days in Grand Island, NE! 🌽

    Visit us at Booth 129 to meet the Alliance team, explore our newest tires—like the Agriflex+ 393 XT, Agriflex+ 377 XT, and Agriflex+ 373—and enter to win a Campfire Kit. 🔥

    Hope to see you there!

    #AllianceTires #AlwaysByYourSide #HHD25

    09/09/2025

    Reminiscing last month's tractor pulling competition in Great Eccleston! 👏

    09/09/2025

    Alliance is at Husker Harvest Days in Grand Island, NE—now through September 11!

    📍 Find us at Booth 129 to check out:

    • New Agri Star II sizes with Stratified Layer Technology
    • Our full Agriflex+ VF tire range—low-pressure options for every machine

    Stop by and enter to win a campfire kit while you’re here!

    See you at the show. 👋

    29/08/2025

    🌟 Farm Progress Show 2025🌟

    What a fantastic time at the 𝐅𝐚𝐫𝐦 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐒𝐡𝐨𝐰! From showcasing the world’s largest agricultural tire to meeting with farmers, dealers, media, and industry partners, it was a true celebration of innovation and collaboration. 🚜✨

    At Alliance, we believe strong partnerships drive progress. Thank you to everyone who stopped by our booth, shared ideas, and spent time with us—it’s always great to connect and talk farming face-to-face.

    Here’s to continued growth, innovation, and success. The best is yet to come! 🌱

    #AllianceTires #AlwaysByYourSide #FPS25

    28/08/2025

    🌾 It’s the final day of Farm Progress Show 2025—don’t miss your chance to see Alliance's innovative products in person! 🚜

    Stop by Booth #305 to check out:

    ⭐ One of the world’s largest ag tires by inflation volume
    ⭐ New Agri Star II sizes with SLT technology
    ⭐ Our industry-leading lineup of Agriflex+ VF tires

    Alliance delivers the performance, durability, and confidence farmers count on—see it all before the show wraps up!

    #AllianceTire #AlwaysByYourSide #FPS25

    27/08/2025

    🚜 Big things are happening at the Alliance booth (#305) at Farm Progress Show 2025 in Decatur, IL!

    Here’s what’s going on:

    ✅ The unveiling of one of the world’s largest ag tires by inflation volume
    ✅ New sizes of the Agri Star II R-1W with SLT
    ✅ Our industry-leading lineup of Agriflex+ VF tires—nearly twice as many VF solutions as our closest competitor
    ✅ Giveaways and real-world solutions to boost farm performance and profitability

    👉 Stop by Booth #305 to see the latest ag tire innovations.

    #AllianceTire #AlwaysByYourSide #FPS25

SALON DU
JARDINAGE

SALON DES
COMPOSANTS

SALON DE L'ÉNERGIE ISSUE DE
SOURCES AGRICOLES ET FORESTIÈRES

SALON DE
L'IRRIGATION

SALON DES
TECHNOLOGIES ÉLECTRONIQUES