ALLIANCE TIRE EUROPE B.V.

VESTA BUILDING Herikerbergweg 181
1101CN Amsterdam NETHERLANDS
www.yokohama-atg.com
tél. +31-20-2184783
info.europe@yokohama-atg.com

Company profile

Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing and marketing of commercial tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations. With an extensive portfolio of well established brands such as Alliance, Galaxy and Primex, Y-ATG provides customers the highest quality tires, the lowest cost of ownership and the utmost convenience. The diverse range of offerings from Y- ATG comprises over 3500 SKUs, ensuring that customers can find the ideal tires to meet their unique requirements for both aftermarket replacements and OEM solutions. With a robust distribution network, Y-ATG ensures timely distribution and service support in more than 120 countries globally.

Secteurs

Pneumatiques

Social wall di facebook

    15/07/2026

    The best-performing tire is one that keeps performing, turn after turn.

    When mud stays trapped in the tread, traction begins to suffer. That's why self-cleaning technology is an important part of tire design, helping maintain grip, efficiency, and productivity across changing field conditions.

    With AGRI NOVA, every rotation is designed to work in your favor.

    [Alliance Tires, Alliance Agri Nova, Soil Compaction, Farm Equipment Tires, Field Operations, Farm Productivity, Field Performance, Tractor Tires]

    12/07/2026

    Every season puts a tire to the test.
    Consistency in performance is what makes each one count.
    AGRI STAR II is built with Stratified Layer Technology (SLT), designed to maintain roadability and performance even as the tire wears over time. Because dependable performance isn't just about the first time but about getting the same performance each time you are on field that counts.

    [Alliance Tires, Agri Star II, Agri Tires, Farm Equipment, Precision Agriculture, Built To Last, Farm Life, Farm Productivity]

    08/07/2026

    Healthy soil is the foundation of every productive season.

    The right tire doesn't just support your tractor; it also helps protect the ground it works on. By distributing weight more evenly, the AGRI NOVA is designed to reduce soil compaction while delivering dependable performance in the field.

    Small design choices can make a big difference beneath the surface.

    [Alliance Tires, Agri Nova, Soil Compaction, Farm Equipment Tires, Field Operations, Farm Productivity, Field Performance, Tractor Tires]

    28/06/2026

    Fuel wasted on wheel slip is money left in the field. The Agriflex+ 372 VF is engineered with a larger contact patch that helps reduce slip, improve traction, and maximize fuel efficiency. More grip where it matters means more productive hours and more value from every gallon.

    [Agriflex+ 372, VF Tire, Fuel Efficiency, Reduced Wheel Slip, Farm Tires, Tractor Tires, Agricultural Tires, Traction, Productivity, Soil-Friendly Tires, Precision Farming, Field Performance]

    27/06/2026

    High horsepower means nothing if your lugs just fold and squirm under heavy torque. When pulling massive implements, standard tires flex at the base, costing you power and accelerating uneven wear.

    To transfer pure power to the ground, you need ultimate rigidity. The Agri Star II is engineered with Stratified Layer Technology (SLT) that utilizes a multi-angle profile at the base of the lug. When combined with a significantly increased amount of rubber volume, the overall stiffness of the tire is drastically enhanced.

    [Agri Star II, Stratified Layer Technology, Maximum Traction, High Torque Performance, Heavy Load Performance, Reduced Wear, Field Performance, Agriculture Tires]

    25/06/2026

    The industry continues to evolve.

    Bias tires still have their place, but as equipment and performance demands grow, radial tires continue to become the preferred choice for productivity, traction, and efficiency.

    25/06/2026

    You upgraded your tractor to VF tires to protect your soil. But if you are pulling a massive implement on standard high-pressure tires, you are still crushing your field on every pass.

    The Agriflex+ 389 XT is engineered with an increased load rating that allows you to mirror the pressure of VF tires on today's high horsepower tractors

    [Agriflex+ 389 XT, VF Technology, Soil Protection, Reduced Compaction, Lower Ground Pressure, High Load Performance, Field Efficiency, Soil Health, Precision Agriculture, Agriculture Tires]

    23/06/2026

    If your utility tractor is pulling double duty between muddy feedlots and paved yards, you cannot afford a tire that holds onto debris.

    The Agri Nova isn't just built for stability; it is engineered with an advanced lug pattern that prioritizes smooth self-cleaning. The specific angle of the tread forces mud, manure, and gravel outward and away from the tire as it rotates, rather than letting it pack tightly into the voids.

    [Agri Nova, Agricultural Tires, Self Cleaning Tread, Farm Equipment, Agriculture Innovation, Field To Yard, Farm Productivity, Traction And Stability]

    21/06/2026

    Some hands don't just hold the wheel. They steer the future.
    Every lesson they pass on, every challenge they overcome, and every dream they nurture becomes part of a legacy that lives on through generations.

    Today, we celebrate the men whose strength goes beyond what they create, and shines through what they inspire.
    Happy Father's Day to every father, building a better tomorrow.

    [Fathers Day, Building The Future, Legacy In Motion, Father Son Bond, Inspiring Generations, Farm Life, Construction Life, Future Builders, Family Legacy, Mentorship, Alliance Galaxy Tires]

    20/06/2026

    Don't sacrifice your yield to sprayer ruts. The lower pressure gives you a large tire footprint area for high traction. Paired with steel belts for uniform ground pressure distribution and an enhanced lug shape for excellent self-cleaning, your machine stays moving without destroying your soil structure.

    [AgriFlex+ 354, Agriculture, Farming, Farm Equipment, Sprayer Tires, Crop Protection, Yield Protection, Soil Health, Low Pressure Technology, Reduced Compaction]

    18/06/2026

    Post-harvest fields present a hidden challenge sharp, rigid stubble that can easily puncture standard tires and cause costly downtime.

    The Alliance Agriflex+ 372 is engineered precisely for this environment. By combining an advanced Stubble Guard Compound with heavy-duty, steel-belted durability, it actively resists punctures and keeps your machinery moving when every hour in the field matters most.

    [Agricultural Tires, Agriflex+ 372, Stubble Guard Compound, Steel-Belted, Tractor Tires, Farm Equipment Durability, Harvest Puncture Resistance]

    16/06/2026

    👀 A field full of farmers, all eyes in the same direction. Swipe to see what had everyone's attention at one of our Field Day. 🚜

7salons
thématiques

Recherche et
formation

Salon des
composants

Salon des
technologies électroniques

Agroforestry energy
l'énergie issue de sources agricoles et forestières

Organismes de la filiére
agro-mécanique

Salon du
jardinage

Salon de
l'irrigation