COMMUNICATION STRATEGIES 2010

Eima 2010 Communiqué

Believing in agriculture means investing in the sector’s mechanization and technological development. This is why, again this year, Unacoma STRONGLY believes in EIMA International, an event of enormous importance for the entire primary sector.

Even in a time of economic crisis, Unacoma is supporting and promoting the companies at work day after day on the agricultural machinery market to improve their competitiveness, production capacities and their research and technological innovations.

The message

The message, “technology on the scale of agriculture”, has been broadcast throughout the media with wide-ranging investments which have kept it in the foreground in the print media, TV and radio and especially through the deployment of the web through a web 2.0 campaign which has also drawn on the Youtube outlet, one of the most innovative mediums with an excellent capability to reach an extremely broad audience.

The target

The media mix chosen shows the ability to open contact with businesspeople in the sector, companies, distributors, decision makers, everyone active and at work in the world of agriculture and mechanization, including institutions, agencies, universities, research centers, associations in the sector, banks and insurance companies.

Thanks to the enormous breadth of the media committed, it has been possible to reach an ever wider and more mixed public to greatly heighten the visibility and value of the EIMA brand. The EimaEnergy, EimaComponents and EimaMia – Multifunctional Agricultural – Salons will be carefully publicized through an especially designed advertising campaign.

The international vocation of the exhibition is taking on concrete shape in the form of the strong commitment in communications in the specialized foreign media, accredited sources for contacts at the highest level of quality.

The Events

Taking part in missions, fairs and promotional initiatives.

• USA: WORLD AG EXPO (Tulare Ca.) - AG CONNECT (ORLANDO)
• INDIA: Eima Agrimach (New Delhi)
• BRAZIL: AGRISHOW (Ribeirao Preto)
• Ukraine: Agro Liev Syria: Siatex (Damascus)
• EGYPT: Italian companies’ mission with workshops and B2B meetings
• UAE: Eima Gulf (Abu Dhabi)
• RUSSIA: GOLDEN AUTUMN (Moscow)
• USA: Convention FEMA/FEWA (Atlanta) – Italian Agricultural Machinery Convention (Laguna Niguel)

Workshops with foreign businesspeople

• The Philippines, Indonesia, Malaysia, Vietnam: Meeting with businesspeople in sector (Bologna)
• Russia and Bulgaria: Meeting with businesspeople in sector (Bologna)
• Argentina and Chile: Meeting with businesspeople in sector (Bologna)
• KAZAKISTAN, Uzbekistan, Tajikistan: Meeting with businesspeople in sector (Bologna)

The numbers

Eima International. Great numbers, great visibility, great business.

• 5 National television channels
• 104 Commercials broadcast
• 48 Dailies planned for national territory
• 26 Specialized Italian press outlets
• 42 Specialized foreign press outlets
• 27 Foreign countries involved in planning
• 108 Million contacts from readers, viewers, listeners